People in K-Dramaland like to read. So it is quite usual to see them in book stores.

Book Stores in K-Dramaland

• Donghae Mun-go — The Heirs [Eunsang worked here] [more]
• Dae Oh Bookstore — The Heirs [more]
• Kyobo Bookstore - Gwanghwamun Branch [교보문고 광화문점] — Coffee Prince (2007) [This is where Han-Gyul buys books on coffee for Eun-Chan] [more]